How Turn-Key Tailgate Generated 52 Google Ads Conversions in 30 Days
Turn-Key Tailgate provides tailgate trailers, tents, tables, chairs and event rental services throughout New Braunfels and Central Texas.
Fresh Bread Digital developed a targeted Google Ads strategy designed to capture people actively searching for event rentals, tailgate services and related rental solutions. During the reporting period, the campaigns generated 52 conversions at an average cost of $22.82 per conversion.
Results at a glance
52 conversions in 30 days
- Google Ads results
- May 18 – Jun 16, 2026
Conversions
in 30 days
Clicks
Google Ads
Impressions
times an ad was shown
Cost / conversion
average
Source: Google Ads, reporting period May 18 – June 16, 2026.
The Challenge: Capturing High-Intent Event Rental Searches
Event rental demand can fluctuate based on weekends, sporting events, graduations, private events and seasonal activity.
Turn-Key Tailgate needed a way to appear in front of potential customers precisely when they were searching for tents, tables, chairs and tailgate rental services.
The objective was to generate measurable conversions without wasting advertising budget on irrelevant searches.
Our Google Ads Strategy
Fresh Bread Digital built a focused Google Ads campaign designed around high-intent search behavior, local targeting and continuous optimization.
High-Intent Search Targeting
Focused campaigns around searches demonstrating immediate rental intent.
Local Geographic Targeting
Concentrated advertising around Turn-Key Tailgate's Central Texas service area.
Keyword Segmentation
Organized campaigns around specific rental categories and customer needs.
Negative Keyword Optimization
Reduced wasted spend from searches unlikely to produce rental inquiries.
Conversion Tracking
Tracked campaign actions so optimization could focus on measurable business outcomes.
52 Conversions at $22.82 Per Conversion
During the 30-day reporting period (May 18 – June 16, 2026), Turn-Key Tailgate's Google Ads campaigns generated 52 tracked conversions from 414 clicks and approximately 4,150 ad impressions.
The average cost per conversion was $22.82.
By concentrating budget around high-intent searches and continuously refining keyword targeting, Fresh Bread Digital helped Turn-Key Tailgate create a predictable source of new opportunities from Google Search.
From a Google search to a conversion
May 18 – Jun 16, 2026
-
Impressions · times an ad appeared in search
0KAbout 10% of impressions became clicks
-
Clicks · searchers who clicked through
012.6% of clicks became conversions
-
Conversions · tracked conversion actions
0
average cost per conversion
Bar lengths are illustrative. The figures are the campaign's reported totals; the percentages are calculated from them.
What Fresh Bread Digital Managed
Need More High-Intent Leads From Google?
Fresh Bread Digital builds Google Ads campaigns for service businesses that focus on the metrics that matter: qualified traffic, calls, leads and conversions.
Client
Turn-Key Tailgate
Event rentals · New Braunfels, TX · May 18 – Jun 16, 2026
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