Marketing Case Studies for Local Service Businesses
Six campaigns for HVAC, irrigation, lighting, lawn care and event-rental companies across Central Texas and Sioux Falls, SD — with the real numbers, dated reporting periods and what every lead cost.
504
Leads & conversions
across the five paid campaigns
$17–28
Cost per lead
on every paid campaign
843
Tracked calls
for one HVAC client in 90 days
+1.5K%
LSA lead growth
Rise Service Company
Six businesses. Six different problems.
How Rise Service Company Increased LSA Leads by 1.5K% and Went From 2 to 25 Top-3 Map Rankings in Seguin
Local SEO, Google Business Profile and Local Services Ads for a Seguin HVAC company: +1.5K% LSA leads, 843 tracked calls and top-3 map rankings at 25 of 81 grid points, up from 2.
+1.5K%
LSA leads
843
Tracked calls
40.1K
Search impressions
$79.74
LSA cost / lead
How Turnkey Tents & Events Generated 52 Google Ads Conversions in 30 Days
A focused Google Ads search campaign for a New Braunfels tent and event-rental company: 52 conversions from 414 clicks at $22.82 each.
52
Conversions
414
Clicks
4.15K
Impressions
$22.82
Cost / conversion
How Nexwave Lighting Generated 201 Homeowner Leads in 30 Days With Meta Ads
Meta Ads lead generation for a permanent outdoor lighting installer in Central Texas: 201 leads at $20.74 each from 1,933 link clicks.
201
Leads
$20.74
Cost / lead
1,933
Link clicks
$4,168
Total spend
How We Generated 123 Leads for a San Antonio Irrigation Company With Meta Ads
Homeowner-targeted Meta Ads for a San Antonio irrigation and sprinkler company: 123 leads at $19.74 per lead on $2,428 of ad spend.
123
Leads
$19.74
Cost / lead
$2,428
Ad spend
How 605 Holiday Lighting Generated 104 Leads in Under 30 Days With Meta Ads
Separate Meta Ads campaigns for permanent lighting and Christmas lights in Sioux Falls, SD: 104 leads at a blended $16.63 per lead.
104
Leads
$16.63
Cost / lead
76.2K
Impressions
$1,729
Total spend
How 605 Outdoor Services Booked 24 Fall Clean-Up Leads in Under 30 Days With Meta Ads
A seasonal Meta Ads campaign for a Sioux Falls lawn care and landscaping company: 24 fall clean-up leads at $27.71 each.
24
Leads
$27.71
Cost / lead
28.1K
Impressions
$665
Total spend
Looking for the websites themselves? Every site we’ve built is in the portfolio, with desktop and mobile screenshots and a link to the live site.
What every case study includes.
Results depend on market, budget and how fast a business follows up on its leads — so treat these as examples, not guarantees. What we can promise is that the numbers are real and the time frames are stated.
Book a free strategy call →The real dashboard
Screenshots from Google Ads, Meta, Local Services Ads and Search Console — not a designed “results” graphic with the inconvenient numbers left out.
What we actually did
Targeting, creative, keywords, negatives, landing pages and the changes we made week to week.
A dated reporting period
Every number has a start and end date, so you can see the time frame it took to get there.
Cost per lead, not vanity metrics
Impressions are context. Leads, calls, conversions and what each one cost are the story.
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