Branding & Logo Design in New Braunfels for Businesses That Show Up on Trucks, Shirts and Job Sites
A professional logo system, the brand colors and type to go with it, every file a printer or sign shop will ever ask for, and a plain-English guide so it all stays consistent. Built for service businesses in Central Texas and clients nationwide, since a brand package ships as files. Quoted per project.
Your Brand Is the First Thing
a Customer Judges You On.
Before anyone reads a review or calls for a quote, they see the logo on the truck, the shirt at the door and the header on the website. A clear, consistent brand says "established company." A clip-art logo in four different colors says the opposite, no matter how good the work is.
The truck, the shirt and the website don't match
Three vendors, three versions of the logo, three shades of blue. Customers notice before you do, and it reads like a company that is still figuring itself out.
The only logo file is a blurry JPG
The sign shop wants vector art, the embroiderer wants two colors, the web developer wants an SVG. Every new vendor means another rush job and another slightly different logo.
Nothing to hand a bigger customer
A school board, a property manager or a general contractor expects a brochure, a proposal and a brand that looks like it will still be around in ten years.
From a conversation to a finished brand in four steps.
Most logo systems take three to five weeks. You see real directions in the first week, not a mood board.
Discover
A working session about your business: who you sell to, who you are up against, what you want people to feel when your truck pulls up. We leave with the words the brand has to say before anyone draws anything.
Design
Logo directions built from that brief, each shown where it will actually live: a truck door, a shirt, a yard sign, a phone screen. You pick a direction, not a lineup of lookalikes.
Refine
We develop the chosen direction into a full system: badge, horizontal and stacked versions, an icon, one-color and reversed treatments, the color palette and the typefaces, tested small, large, printed and on screen.
Deliver
One organized package with every file a vendor will ever ask for, plus a short usage guide so the brand looks the same on a hat, a proposal and a billboard. We stay on call for the first few applications.
Not a logo. A brand package.
One organized folder with everything your business, your vendors and your website will need, so you never pay for a "vector version" or a second color later.
A logo system, not one logo
Primary badge, horizontal lockup, stacked wordmark and a square icon, so there is a correct version for every space from a billboard to a favicon.
Every color version
Full color, two-color for screen printing and embroidery, one-color navy, black and white, plus reversed versions for dark backgrounds.
Every file a vendor asks for
Vector SVG, PDF and EPS for printers, sign shops and embroiderers; PNG and JPG at two sizes for the web, email, documents and social media.
Color & type specifications
HEX, RGB, CMYK and nearest Pantone for each brand color, and the typefaces with where to use each one.
Web & social kit
Profile pictures sized for a circular crop, a full favicon set, email-signature logos and cover images for Facebook, LinkedIn and presentations.
A plain-English usage guide
Which version goes where, clear space and minimum sizes, what to avoid, and which file to send when someone asks for "the vector."
Every project is quoted to scope: a logo system is one scope, a logo system plus a brochure and truck-wrap artwork is another. Tell us what the brand needs to show up on and we send a fixed quote.
Game Day Sports Lighting
A brand built from scratch: a four-version logo system, a 137-file package and an eight-page product brochure. LED Sports Lighting, Central Texas.
4 versions, one brand.
A logo has to work on a billboard and a favicon, embroidered on a hat and printed on an invoice. So it ships as a system: pick the version by where it is going.
Badge
The primary logo: website, social posts, flyers, shirts, yard signs, truck wraps and banners.
Horizontal logo
Wide, short spaces: website header, email signature, letterhead, proposals, invoices and business cards.
Stacked wordmark
Name only, no artwork: embroidery, hats, pens, anywhere very small or narrow.
Icon
Floodlights, initials and lit field for small squares: profile pictures, app icons, hard-hat and equipment decals.
Specified for screen and press.
-
Midnight Navy
#0A1A3F
Pantone 2768 C
-
Floodlight Blue
#0B5FE0
Pantone 2935 C
-
Turf Green
#2E7D1E
Pantone 363 C
-
Lit Turf
#63BD35
Pantone 368 C
Two families, every job covered.
-
Tomorrow ExtraBold
Headlines and the GAME DAY lettering, narrowed and arched on the badge.
-
Saira
SPORTS LIGHTING, the tagline, subheads and body copy on flyers, proposals and the website.
An eight-page sales brochure on the new brand.
The LumenX brochure is the first piece built on the system: product story, specifications, field applications and the RGB color modes, laid out so a school board can read it in one sitting.
Then we put the brand to work.
A logo system is the foundation. The pieces a customer actually touches come next, designed on the same colors, type and layouts so they look like they came from one company, because they did.
Start a Brand Project →What we design on the brand
- ✓Sales brochures and spec sheets
- ✓Truck and trailer wraps
- ✓Yard signs, banners and job-site boards
- ✓Uniforms, hats and crew shirts
- ✓Business cards, letterhead and proposals
- ✓Website, Google Business Profile and social profiles
Why a Real Brand Pays for Itself
Service businesses win on trust, and trust is built before the first conversation. A consistent brand on the truck, the uniform, the yard sign and the website tells a homeowner or a property manager that this is a real company with standards, which is exactly what they are paying a premium for. It also makes every other dollar work harder: ads get recognized, referrals are easier to remember, and a proposal with your brand on it beats a Word document every time.
It is also where everything else we do begins. The same package feeds the website, the Google Business Profile, the social profiles and the ad creative, so a customer sees one company everywhere they look.
Get a Brand Quote →Related Services
Where the brand goes next.
Web design in New Braunfels
A conversion-focused WordPress site built on your new brand, with forms and calendars wired into the CRM.
Social media marketing in New Braunfels
Weekly posts on every channel, in your colors and type, from the profile picture to the cover image.
PPC advertising in New Braunfels
Google and Meta ads with creative that matches the brand people see on your truck and your site.
Branding & Logo Design FAQs
Stop watching competitors win the jobs that should be yours.
Book a free 30-minute strategy call. We'll show you exactly how to add 10–20 jobs/month — even if you've been burned by agencies before.
Contact Information
Phone
Hours
Mon–Fri, 8:00 AM – 5:00 PM CST