Turnkey Tents & Events (formerly Turn-Key Tailgate) provides tents, event infrastructure, tables, chairs and tailgate trailers for corporate, construction, tailgate and private events throughout New Braunfels and the Texas Hill Country. turnkeytentsandevents.com
Fresh Bread Digital developed a targeted Google Ads strategy designed to capture people actively searching for event rentals, tailgate services and related rental solutions. During the reporting period, the campaigns generated 52 conversions at an average cost of $22.82 per conversion.
Results at a glance
52 conversions in 30 days
Conversions
in 30 days
Clicks
Google Ads
Impressions
times an ad was shown
Cost / conversion
average
Source: Google Ads, reporting period May 18 – June 16, 2026.
Event rental demand can fluctuate based on weekends, sporting events, graduations, private events and seasonal activity.
Turnkey Tents & Events (then operating as Turn-Key Tailgate) needed a way to appear in front of potential customers precisely when they were searching for tents, tables, chairs and tailgate rental services.
The objective was to generate measurable conversions without wasting advertising budget on irrelevant searches.
Fresh Bread Digital built a focused Google Ads campaign designed around high-intent search behavior, local targeting and continuous optimization.
Focused campaigns around searches demonstrating immediate rental intent.
Concentrated advertising around Turnkey Tents & Events' Central Texas service area.
Organized campaigns around specific rental categories and customer needs.
Reduced wasted spend from searches unlikely to produce rental inquiries.
Tracked campaign actions so optimization could focus on measurable business outcomes.
What the Turnkey Google Ads Look Like
Two of the responsive search ads from the campaign, previewed in Google Ads. Call, location and sitelink assets let searchers act straight from the results page.
Responsive search ads for tent, table and tailgate rentals, with call, location and sitelink assets so searchers can call or book from the results page.
52 conversions at $22.82 each, May 18 – Jun 16, 2026
Screenshots from the ad platform's own preview tool, taken October 2026.
During the 30-day reporting period (May 18 – June 16, 2026), the company's Google Ads campaigns generated 52 tracked conversions from 414 clicks and approximately 4,150 ad impressions.
The average cost per conversion was $22.82.
By concentrating budget around high-intent searches and continuously refining keyword targeting, Fresh Bread Digital helped Turnkey Tents & Events create a predictable source of new opportunities from Google Search.
From a Google search to a conversion
May 18 – Jun 16, 2026
Impressions · times an ad appeared in search
0KAbout 10% of impressions became clicks
Clicks · searchers who clicked through
012.6% of clicks became conversions
Conversions · tracked conversion actions
0average cost per conversion
Bar lengths are illustrative. The figures are the campaign's reported totals; the percentages are calculated from them.
Fresh Bread Digital builds Google Ads campaigns for service businesses that focus on the metrics that matter: qualified traffic, calls, leads and conversions.
Client
Turnkey Tents & Events
Tent & event rentals · New Braunfels, TX · May 18 – Jun 16, 2026
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+1.5K%
LSA leads
843
Tracked calls
201
Leads
$20.74
Cost / lead
123
Leads
$19.74
Cost / lead
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