Turnkey Tents & Events: Website Redesign, SEO & Google Ads
52 Google Ads conversions in 30 days at $22.82 each.
- Industry
- Tent & event rentals
- Location
- New Braunfels, TX
- Platform
- WordPress (custom theme)
- Scope
- Redesign + rebrand site + SEO + Google Ads
Where Turnkey Tents & Events started
Turnkey Tents & Events (formerly Turn-Key Tailgate) rents high peak and frame tents, tables and chairs, event infrastructure and luxury tailgate trailers across New Braunfels, San Marcos, Seguin, Canyon Lake and the Texas Hill Country. Demand is seasonal and high-intent — someone searching "tent rental New Braunfels" wants a quote today — but the original site had no fast path to one and no paid or organic presence to capture those searches.
The Fresh Bread approach
We rebuilt the site with an online party builder so visitors can price a setup in minutes, a request-a-callback form in the hero, and location-targeted pages for every town they serve, then layered on a focused Google Ads search campaign built around high-intent rental keywords with tight geographic targeting and continuous negative-keyword pruning, plus local SEO to grow the organic side. In October 2026 we carried the business through its rebrand: a new site on turnkeytentsandevents.com built around tents and outdoor event environments, a "Build My Event" quote builder, solution pages for corporate, construction, community and Texas State game-day events, a 1–2 hour quote promise, and the old turnkey-tailgate.com domain 301-redirected so its search history carries over. Turn-Key Tailgate lives on as the game-day division.
Where they are now
In the first tracked 30-day window the Google Ads campaign produced 52 conversions from 414 clicks at $22.82 per conversion. Organic visibility in Semrush Position Tracking climbed to 22% of tracked keywords with a 92% site-health score, and the rebranded site now gives that momentum a bigger brand to grow into.
Read the full case study →By the numbers
Conversions in 30 days
Google Ads, May 18 – Jun 16, 2026
Cost per conversion
Google Ads
Ad clicks
4,150 impressions
Search visibility
Semrush Position Tracking, Sep 2026
Figures from Google Ads, Google Search Console, call tracking and Semrush reporting for this client. Results vary by market and budget — see more on the case studies page.
What we delivered
- Full website redesign
- October 2026 rebrand site for Turnkey Tents & Events
- "Build My Event" quote builder
- Native lead forms + calendar
- Google Ads search campaign
- Conversion tracking
- Local SEO & Position Tracking
- Domain move with 301 redirects
How this project fits our services
Web Design
Conversion-engineered design, mobile-first layouts, native forms and calendars wired into the CRM.
Local SEO
Service and location pages, Google Business Profile optimization and technical SEO tracked in Semrush.
Google Ads
Search and Local Services Ads campaigns with tight geo-targeting and full conversion tracking.
Hosting is $97/month and the Maintenance & SEO Care Plan adds $200/month — every site here runs on one or both.
See what’s included →
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Contact Information
Phone
Hours
Mon–Fri, 8:00 AM – 5:00 PM CST