San Antonio, TX · Specialty Coffee Roaster & Wholesale

Pulp Coffee Roasters: Website Redesign & Management

E-commerce-ready redesign for an award-winning roastery.

Pulp Coffee Roasters website homepage on desktop
Pulp Coffee Roasters website on mobile
Industry
Coffee roaster / wholesale
Location
San Antonio, TX
Scope
Redesign + management
01 · The challenge

Where Pulp Coffee started

Pulp roasts organic, single-origin coffee on San Antonio's East Side and just took Gold at the 2026 Global Coffee Awards for its nitro cold brew. The old site couldn't carry that story: it mixed retail, wholesale, equipment financing and barista training into one flat page, and none of it was built to sell.

02 · What we built

The Fresh Bread approach

We rebuilt pulp.coffee around three clear paths — shop the roastery, become a wholesale partner, and buy equipment with financing — with the award front and center in the hero. Product, wholesale and training pages each got their own conversion-focused layout, and the Saturday "Coffee Sessions" and roast-list signup keep the community side of the brand alive.

03 · The outcome

Where they are now

Pulp now has a site that looks as premium as the coffee, with ongoing management from Fresh Bread so seasonal roasts, events and award news go live the same week they happen.

Scope

What we delivered

  • Full website redesign
  • Retail + wholesale + equipment paths
  • Award-led hero and trust bar
  • Email roast-list capture
  • Mobile-first layouts
  • Ongoing hosting & site management
Services used

How this project fits our services

Web Design

Conversion-engineered design, mobile-first layouts, native forms and calendars wired into the CRM.

Website Management

Hosting, updates, backups, edits and monitoring so the site keeps producing after launch.

Hosting is $97/month and the Maintenance & SEO Care Plan adds $200/month — every site here runs on one or both.

See what’s included →

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Contact Information

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Address

411 Autumn Blaze
New Braunfels, TX 78130

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Hours

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