How 605 Holiday Lighting Generated 104 Leads in Under 30 Days
605 Holiday Lighting installs permanent and seasonal Christmas lighting for homes and businesses in Sioux Falls, South Dakota. They hired us to turn Facebook and Instagram into a steady source of estimate requests ahead of the holiday rush.
Results at a glance
104 leads in under 30 days
- Meta Ads results
- Sep 11 – Oct 10, 2026
- 2 campaigns
Leads generated
both campaigns
Cost per lead
blended average
Impressions
times an ad was shown
Amount spent
total spend
Source: Meta Ads Manager, Fresh Bread Digital campaigns only, Sep 11 – Oct 10, 2026.
The Challenge: Two Offers, One Short Season
605 Holiday Lighting sells two different things. Permanent lighting is a year-round, higher-ticket upgrade that homeowners research before they buy. Seasonal Christmas lighting is a time-boxed service that has to be booked before the first snow. Treating both as one ad would have blurred the message and wasted budget.
Fresh Bread Digital built a Meta Ads lead generation program with a separate campaign for each offer, so each one gets its own creative, its own lead form and its own budget.
Our Meta Ads Strategy
One Campaign per Offer
Permanent lighting and Christmas lights run as separate campaigns, so we can see and fund each one on its own results.
Homeowner Targeting in Sioux Falls
Ads reach homeowners across Sioux Falls and the surrounding towns 605 Holiday Lighting serves.
Creative That Shows the Finished Job
Night photos of real installs do the selling: homeowners see exactly what their roofline could look like.
Short Lead Forms
Facebook and Instagram lead forms keep the ask small, so an interested homeowner can request an estimate in seconds.
The Result: 104 Leads in Under 30 Days
Both campaigns had been live for less than 30 days when we pulled these numbers. Together they produced 104 leads at a blended $16.63 per lead on $1,729.12 of ad spend.
The permanent lighting campaign carried most of the volume: 89 leads at $14.20 each. The Christmas lights campaign added 15 more at $31.03, with the busiest part of its season still ahead.
104 homeowner leads in under 30 days
Each dot is one person who asked about lighting through a Facebook or Instagram lead form.
- 104 leads generated
- $16.63 blended cost per lead
- $1,729.12 total ad spend
- 2 campaigns
By campaign
- Permanent Lighting
- 89 leads · $14.20 per lead · $1,263.60 spent
- Christmas Lights
- 15 leads · $31.03 per lead · $465.52 spent
Figures from Meta Ads Manager, Sep 11 – Oct 10, 2026, Fresh Bread Digital campaigns only. Blended cost per lead is total spend divided by total leads.
What Fresh Bread Digital Manages
Ready for Your Busy Season?
If your business has a season, we can build campaigns that fill the calendar before it starts, with each offer tracked on its own numbers.
Client
605 Holiday Lighting
Holiday lighting · Sioux Falls, SD · Sep 11 – Oct 10, 2026
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