Citadel Safes: Website Design & Management
Product site with a 20-second Fit Finder and "Build My Safe" configurator.
- Industry
- Manufacturing / e-commerce
- Location
- New Braunfels, TX
- Scope
- Design + management
Where Citadel Safes started
Citadel builds custom-fit, 12-gauge American-steel console safes from 3D scans of vehicle interiors — the successor brand to Lock'er Down, rooted in San Antonio since 2011. A new brand needed a site that could make the fit question instant and turn a $299 safety purchase into an easy yes.
The Fresh Bread approach
We designed citadelsafes.com from the ground up with a bold, high-contrast hero ("A gun is stolen from a vehicle every 9 minutes. Yours won't be."), a 20-second Fit Finder quiz, a Build My Safe configurator with four lock options and add-ons, financing from $28/month, a lifetime-warranty and free-shipping trust bar, and 4,900+ review social proof.
Where they are now
Citadel launched with a conversion-engineered store that answers "will it fit my truck?" before the visitor has to ask, and Fresh Bread manages the site as the catalog grows.
What we delivered
- New brand website design
- Fit Finder vehicle quiz
- "Build My Safe" configurator with add-ons
- Financing & warranty trust signals
- FAQ and product education content
- Ongoing hosting & management
How this project fits our services
Web Design
Conversion-engineered design, mobile-first layouts, native forms and calendars wired into the CRM.
Website Management
Hosting, updates, backups, edits and monitoring so the site keeps producing after launch.
Hosting is $97/month and the Maintenance & SEO Care Plan adds $200/month — every site here runs on one or both.
See what’s included →
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Contact Information
Phone
Hours
Mon–Fri, 8:00 AM – 5:00 PM CST