Turn-Key Tailgate: Website Redesign, SEO & Google Ads
52 Google Ads conversions in 30 days at $22.82 each.
- Industry
- Event rentals
- Location
- New Braunfels, TX
- Scope
- Redesign + SEO + Google Ads
Where Turn-Key Tailgate started
Turn-Key Tailgate rents luxury tailgate trailers, tents, tables and chairs across New Braunfels, San Marcos, Seguin and Canyon Lake. Demand is seasonal and high-intent — someone searching "tent rental New Braunfels" wants a quote today — but the old site had no fast path to one and no paid or organic presence to capture those searches.
The Fresh Bread approach
We rebuilt turnkey-tailgate.com with a "Build My Party" estimator so visitors can price a package in minutes, a request-a-callback form in the hero, and location-targeted pages for every town they serve. Then we layered on a focused Google Ads search campaign built around high-intent rental keywords with tight geographic targeting and continuous negative-keyword pruning, plus local SEO to grow the organic side over time.
Where they are now
In the first tracked 30-day window the Google Ads campaign produced 52 conversions from 414 clicks at $22.82 per conversion. Organic visibility in Semrush Position Tracking has climbed to 22% of tracked keywords with a 92% site-health score.
Read the full case study →By the numbers
Conversions in 30 days
Google Ads, May 18 – Jun 16, 2026
Cost per conversion
Google Ads
Ad clicks
4,150 impressions
Search visibility
Semrush Position Tracking, Sep 2026
Figures from Google Ads, Google Search Console, call tracking and Semrush reporting for this client. Results vary by market and budget — see more on the case studies page.
What we delivered
- Full website redesign
- "Build My Party" cost estimator
- Native lead forms + calendar
- Google Ads search campaign
- Conversion tracking
- Local SEO & Position Tracking
How this project fits our services
Web Design
Conversion-engineered design, mobile-first layouts, native forms and calendars wired into the CRM.
Local SEO
Service and location pages, Google Business Profile optimization and technical SEO tracked in Semrush.
Google Ads
Search and Local Services Ads campaigns with tight geo-targeting and full conversion tracking.
Hosting is $97/month and the Maintenance & SEO Care Plan adds $200/month — every site here runs on one or both.
See what’s included →
Stop watching competitors win the jobs that should be yours.
Book a free 30-minute strategy call. We'll show you exactly how to add 10–20 jobs/month — even if you've been burned by agencies before.
Contact Information
Phone
Hours
Mon–Fri, 8:00 AM – 5:00 PM CST