HVAC MARKETING CASE STUDY | SEGUIN, TX | MAY 26 – AUG 23, 2026

More Calls. More Leads. More Growth.

How Rise Service Company increased LSA leads by +1.5K%, generated 843 tracked calls, reached more than 40K search impressions, and dramatically expanded its Google Maps visibility throughout Seguin.

Rise Service Company technicians with their wrapped service van outside the shop
Rise Service Company logo Rise Service Company

Results at a glance

More calls. More leads. More growth.

  • Local SEO + LSA + GBP
  • May 26 – Aug 23, 2026
  • Seguin, TX
Rise Service Company technician repairing a furnace
0

Tracked calls

+1.1K%

0

LSA leads

+1.5K%

0K

Search impressions

+285.9%

$0

LSA cost / conversion

66.9% lower

Source: marketing performance report generated Aug. 24, 2026. Green tags show the change reported for the period.

1

More Calls & Leads

Total Tracked Calls

0

+1.1K%

First-Time Callers

0

LSA Leads

0

+1.5K%

LSA Phone Calls

0

+2.6K%

LSA Cost Per Conversion

$0

66.9% lower

0%

Call answer rate

More calls answered means more qualified opportunities.

2

Search & SEO Growth

Organic Search Clicks

0

+311.3%

Search Impressions

0K

+285.9%

Ranking Keywords

0

+12%

0%

Local search visibility

As reported for the period ending Aug. 23, 2026.

★ Multiple #1 Local HVAC Rankings — Including AC repair, AC tune-up, installation, and related high-intent HVAC terms.

3

Website & Local Presence

GBP Impressions

0K

+208.4%

GBP Interactions

0

+119.3%

Call Clicks

0

+161.2%

Directions

0

+126.9%

Website Clicks

0

+89%

Website Sessions

0K

+72.4%

Total Users

0

+76.6%

Local SEO Transformation

From limited visibility to dominant Google Maps rankings across Seguin.

Keyword: “HVAC Company Seguin TX” · Google Maps 3-Pack · 81 points across the Seguin area

Before

February 25 – May 25, 2026

  • 1–3
  • 4–10
  • 11–20
  • 20+

0 of 81 points in the top 3

Before our local SEO campaign, Rise Service Company's visibility across the Seguin market was limited, with most tracked areas ranking outside Google's Top 10 and only a small number of locations appearing in the Maps Top 3.

After

May 26 – August 23, 2026

  • 1–3
  • 4–10
  • 11–20
  • 20+

0 of 81 points in the top 3

After implementing our local SEO strategy, Top 3 rankings expanded dramatically throughout Seguin, giving Rise Service Company significantly more visibility across the areas where its customers are searching.

The Full Rise Service Company Story

Rise Service Company partnered with Fresh Bread Digital to strengthen its digital presence and generate more HVAC opportunities throughout Seguin, Texas. From May 26 through August 23, 2026, the campaign generated 843 tracked calls, 750 first-time callers, 63 Local Services Ads leads, and 53 LSA phone calls while reducing LSA cost per conversion by 66.9%.

Organic search performance also accelerated, generating 292 organic clicks and more than 40,000 search impressions. Local search visibility reached 67.58%, with Rise earning multiple #1 rankings for valuable HVAC searches throughout the Seguin market.

Google Business Profile performance also increased significantly, including 3.76K impressions, 511 interactions, 128 call clicks, 211 direction requests, and 172 website clicks. Website traffic increased to 1.33K sessions and 998 users during the reporting period.

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Service used

Local SEO + LSA + GBP

How we do it →

Client

Rise Service Company

HVAC · Seguin, TX · May 26 – Aug 23, 2026

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Contact Information

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New Braunfels, TX 78130

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