META ADS CASE STUDY | PERMANENT OUTDOOR LIGHTING

How Nexwave Lighting Generated 201 Leads in 30 Days

Nexwave Lighting wanted a consistent pipeline of homeowners interested in permanent outdoor lighting throughout Central Texas.

Results at a glance

201 leads in 30 days

Meta Ads results
Sep 11 – Oct 10, 2026

Nexwave Lighting installers fitting permanent lighting track under a roofline

Leads generated

30 days

Cost per lead

per lead (form)

Link clicks

from the ads

Amount spent

total spend

Source: Meta Ads Manager, Fresh Bread Digital lead generation campaign, Sep 11 – Oct 10, 2026.

Home at night lit by blue and red permanent roofline lighting from Nexwave Lighting

The Challenge: Scaling Demand for High-Ticket Home Improvement

Permanent outdoor lighting is a higher-consideration home improvement purchase. Unlike emergency services, homeowners may research options, compare providers and wait before requesting an estimate.

Nexwave Lighting needed more than traffic. Fresh Bread Digital developed a Meta Ads lead generation campaign designed around homeowner targeting, compelling creative and simplified lead forms.

Our Meta Ads Lead Generation Strategy

Homeowner-Focused Targeting

Targeted homeowners within priority Central Texas service areas.

Offer & Messaging Development

Built advertising around the transformation and convenience of permanent smart lighting.

Creative Testing

Tested multiple visual concepts, headlines and calls-to-action to identify resonant messaging.

Lead Form Optimization

Reduced friction so interested homeowners could request quotes quickly.

The Result: 201 Leads in 30 Days

From September 11 to October 10, 2026, the campaign generated 201 homeowner leads at an average cost of $20.74 per lead. The ads reached 76,854 people, were shown 203,006 times and drew 1,933 link clicks.

On $4,168.27 of ad spend, about $139 a day, Nexwave Lighting built a predictable flow of potential customers without relying solely on referrals or organic traffic.

201 homeowner leads in 30 days

Each dot is one homeowner who asked about permanent lighting through the lead form.

201 leads generated
≈7 leads a day on average
$20.74 cost per lead
1,933 link clicks

Spend

Sep 11 – Oct 10, 2026 · about $139 a day$4,168.27 spent

Figures from Meta Ads Manager (Fresh Bread Digital campaign only). Leads per day is 201 leads divided by 30 days.

What Fresh Bread Digital Managed

Meta Ads Management

Facebook Lead Generation

Homeowner Audience Targeting

Creative Development & Testing

Lead Form Optimization

Conversion Tracking Setup

Campaign Optimization

Performance Reporting

Could Your Business Handle 201 New Leads?

If you're a contractor or local service business looking for a more predictable way to generate qualified opportunities, Fresh Bread Digital can build a lead generation strategy around your market, service and budget.

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Service used

Meta Ads

How we do it →

Client

Nexwave Lighting

Permanent lighting · Central Texas · Sep 11 – Oct 10, 2026

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