How 605 Outdoor Services Booked 24 Fall Clean-Up Leads in Under 30 Days
605 Outdoor Services handles lawn care, landscaping, hardscaping, irrigation and snow removal in Sioux Falls, South Dakota. They hired us to fill the fall schedule with clean-up jobs before winter.
Results at a glance
24 leads in under 30 days
- Meta Ads results
- Sep 11 – Oct 10, 2026
- Fall Clean Up campaign
Leads generated
fall clean-ups
Cost per lead
average
Impressions
times an ad was shown
Amount spent
total spend
Source: Meta Ads Manager, Fresh Bread Digital Fall Clean Up campaign, Sep 11 – Oct 10, 2026.
The Challenge: A Short Window Before Winter
Fall clean-ups have a hard deadline. Once the snow comes, the work is gone until spring. 605 Outdoor Services needed homeowners to book in September and October, not after the leaves were already under the first snowfall.
Fresh Bread Digital built a focused Meta Ads lead generation campaign around one seasonal offer, with a short lead form so homeowners could request a clean-up quote right from Facebook or Instagram.
Our Meta Ads Strategy
One Clear Seasonal Offer
The whole campaign is about fall clean-ups, so the ad, the form and the follow-up all say the same thing.
Homeowner Targeting in Sioux Falls
Ads reach homeowners in Sioux Falls and the nearby towns 605 Outdoor Services covers.
Real Before-and-After Work
Creative uses the crew's own lawns and landscaping, so homeowners see the result they are paying for.
Short Lead Form
A few quick questions on Facebook or Instagram, then the lead goes straight to the team to quote.
The Result: 24 Leads in Under 30 Days
The Fall Clean Up campaign had been live for less than 30 days when we pulled these numbers. It produced 24 leads at $27.71 each on $664.97 of ad spend, with the ads shown 28,104 times to 8,401 people.
For a seasonal service with a firm end date, that is two dozen homeowners asking for a quote while there is still time to do the work.
24 fall clean-up leads in under 30 days
Each dot is one homeowner who asked for a fall clean-up quote through the lead form.
- 24 leads generated
- $27.71 cost per lead
- 8,401 people reached
- $664.97 total ad spend
Figures from Meta Ads Manager, Sep 11 – Oct 10, 2026, Fresh Bread Digital Fall Clean Up campaign only.
What Fresh Bread Digital Manages
Need Your Schedule Full Before the Season Ends?
Lawn care, landscaping and seasonal service companies get a campaign built around the jobs they want next, not generic brand ads.
Client
605 Outdoor Services
Lawn care · Sioux Falls, SD · Sep 11 – Oct 10, 2026
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