What are missed calls costing you?
Three sliders — missed calls, average job, close rate — and you see the revenue walking to the next name on Google every month.
Your numbers
Move the sliders — the result updates live and the link updates with it.
Most one-truck operations miss 20–35% of inbound calls.
Revenue lost every month
$4,500
That’s 3 jobs a month going to whoever picked up.
Per year
$54,000
Missed calls / mo
10
What fixes it
Missed-call text back replies in seconds and the AI Voice Assistant answers the next one — both are in FreshLeads, included with every Growth plan.
Stop missing calls with FreshLeads →Estimate only. Assumes a missed caller would close at your normal rate; most never call back.
The assumptions, in plain English.
Missed calls × close rate = jobs lost
We assume a missed caller would have closed at the same rate as an answered one. In practice 60–80% of callers who reach voicemail never call back (industry surveys), so the true loss is often higher.
Average job value is revenue, not profit
Use the ticket size you actually invoice. If you want a profit view, enter your average gross profit per job instead.
Annual = monthly × 12
No seasonality is applied. Peak-season trades (HVAC in July, roofing after a hail storm) lose more per missed call than the average suggests.
These are estimates to frame a conversation, not a forecast. Want the real numbers for your market? Book a free strategy call.
Good to know.
Stop watching competitors win the jobs that should be yours.
Book a free 30-minute strategy call. We'll show you exactly how to add 10–20 jobs/month — even if you've been burned by agencies before.
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