What will your ad budget bring back?
Pick your industry and budget; see the leads, customers and return on ad spend to expect from Google or Meta ads.
Your numbers
Move the sliders — the result updates live and the link updates with it.
Ad spend only — management is separate.
Revenue per month from ads
$25,500
10.2× return on ad spend · $306,000 a year.
Leads / mo
71
Customers / mo
17
Ad spend
$2,500
Our own campaigns have run at $22–24 per lead — see the Turn-Key Tailgate and All American Irrigation case studies.
See Paid Ads plans →Estimate only. Blended Google + Meta cost-per-lead benchmarks by industry; management fees not included.
The assumptions, in plain English.
Cost per lead by industry
Home services $35, auto $40, med spa $45, real estate $50, dental $55, legal $90, restaurants $20 — blended Google + Meta benchmarks for local campaigns. Our own campaigns have run at $22–24 per lead (see the case studies).
Budget is ad spend only
Management fees are not included. Our PPC plans start at $497/month on top of ad spend.
ROAS = revenue ÷ ad spend
Revenue uses your customer value × closed leads. It does not include repeat business or referrals from those customers.
These are estimates to frame a conversation, not a forecast. Want the real numbers for your market? Book a free strategy call.
Good to know.
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