Same budget: SEO or ads?
Put one monthly budget into both channels and compare year-one and year-two leads and revenue side by side.
Your numbers
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Same budget, two channels
Paid ads
Year 1 leads
528
Year 1 revenue
$198,000
Year 2 revenue
$198,000
Local SEO
Year 1 leads
685
Year 1 revenue
$256,500
Year 2 revenue
$598,500
Ads win the first 90 days; SEO wins the second year. Most of our clients run both and shift budget as rankings take over.
Talk through the right mix →Estimate only. PPC $45 per lead flat; SEO $35 per lead in year one, $15 in year two.
The assumptions, in plain English.
PPC cost per lead: $45, flat
Paid leads cost about the same in month 24 as month 1 — the moment you stop paying, the leads stop.
SEO cost per lead: $35 in year one, $15 in year two
SEO starts slow and compounds: the same monthly investment produces more leads as rankings and content accumulate, so the effective cost per lead falls.
Same close rate for both channels
In reality organic leads often close a little higher (they chose you, not an ad), which favours SEO further.
These are estimates to frame a conversation, not a forecast. Want the real numbers for your market? Book a free strategy call.
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